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A website logo design is an extension of a brand, an integral part of the business identity one can’t do without. Right? That’s why it should be unique and more importantly powerful enough to accurately represent you & your business.
If that’s not the case, it might be time to update your website logo design to strengthen your brand image while keeping the customers engaged. Here’s how to know it’s time to update your website logo design:
1. It Looks Outdated
Is your current website logo design built on design elements that were trending years ago? If yes, now would be the right time to change it to stay relevant and to keep up with times & new trends.
It’s not a sign of failure, but a way to show you’ve thrived over the last few years, and you want to grow in current times. When huge international companies like Google or Pepsi-Co can take this step, so can you.
2. It Is Too Complicated
Business processes can be complicated, web design or the website logo design don’t have to be. If your website logo design is that complex at the moment, take a step back!
Find a professional graphic designer to simplify the logo design on your responsive website. Make it less cluttered. Choose not to use more than two or three colors. Ensure it is visible in all sizes to leave a strong visual mark your customer can identify with.
3. Isn’t Marketing Friendly
Marketing has drastically changed over the last few decades. Hasn’t it? Which is why businesses today need to be far more creative in promoting themselves. In that process, a website logo design has an important part to play.
Therefore, it needs to be more effective and look far comprehensive on social media as well as online ads. Conveying your business message in a glance, irrespective of the environment should be its sole aim.
4. Doesn’t Reflect Your Business
Often entrepreneurs start out with one thing & end up with growing and diversifying into something completely different. If that’s the case with your business, it’s perfectly fine. Businesses evolve.
But, if your website logo design or even your web design doesn’t reflect your business any longer, it’s time to rebrand. ExpressBizSite’s highly skilled graphic designer will help you capture the essence of the business or tell a story about your journey.
Your website logo design is your brand’s identity. Don’t take it too lightly.
If it’s time to bring about a change, don’t be afraid. So, are you ready?