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How To Optimize Your E-commerce Site For Holiday Shopping?

e-commerce site

It’s that time of the year when customers are super excited with Christmas & new year around the corner. Which means, it’s time for them to go on a shopping spree, checking out every possible e-commerce site! Now, aren’t you feeling excited too?

No, not at all? Is it already too late? Is that you’re wondering? Well, the truth is it’s never too late to do the right thing. So, get yourself in the holiday spirit because trust me your customers are already ready.

Here are a few tips on how to optimize your e-commerce site for this season’s holiday shopping.

1. Site Search Experience
This time of the year ensure the search functionality of your e-commerce site is operating at its best. Reason being, customers using this feature are more likely to convert as compared to others. But, that often does not happen because 20-30% searches end in, “no result found.”

Using analytics find such high volume searches and optimize them by correcting the spelling errors and incorrect words. Ask your web developer to code these pages in such a way, that they are still useful to the customers. On them, suggest your products from popular categories on the site.

2. Social Media Marketing
Social media marketing is one of the most cost-effective online marketing strategies known to us today. Without spending a penny, you can build brand awareness and significantly improve your visibility.

So, get started by creating new marketing material to publicize your special offers and discount with stunning graphic designs. Share them on all your social media channels. Don’t forget to use holiday hashtags for better coverage.

Make a little more effort by sending out beautifully crafted emails to your existing customers with details and links to your e-commerce site. Special treatments are always appreciated, aren’t they?

3. SEO Marketing
Don’t hold yourself back from trying something fun this holiday season. Social media marketing may seem enough, but it isn’t. Along with it implement simple SEO marketing strategies.

Ask your web developer to create a remarkable holiday-themed landing page dedicated to locate sale on your e-commerce site. To this page add high-value keywords to increase your chances of being found. To further make it tempting, highlight the deals so no one can resist them.

4. Speed Of E-commerce Site
Customers don’t like to wait, and especially not on an online e-commerce site that takes eons to open. They expect the pages to load in 2 seconds or less. So, take control in your hands else be prepared to lose your potential customers. If you don’t know the speed of your site, click on Pingdom to find out now.

To eliminate this issue for good, ask your web developer to:

  • Compress images
  • Limit elements on pages
  • Be selective about plugins
  • Use a good web host
  • Always test & check

5. Highly Responsive Website
Nowadays more and more people have begun to use non-traditional devices. From surfing the internet to shopping online smartphones, tablets, & laptops have replaced desktop computers drastically.

The best way to prepare your e-commerce website for holiday shopping is to ensure it is highly responsive and properly optimized. So, your website can flawlessly run on all browsers, platforms, and operating system too.

Today, responsive design matters a lot as it has become a norm that offers versatility. Do you agree?

6. Easy to navigate UI
All a customer desires are good user experience. Your e-commerce site should be good enough to provide it to them so they can remember and return for more later. Which is why ExpressBizSite recommends developing it on WooCommerce.

Easy to navigate UI can help customers to easily find what they are looking for, making the process less tedious. Since site customization is easier on WooCommerce consider giving your e-commerce site a little holiday makeover.

  • Put on a Christmas Cap
  • Place a Santa picture
  • Use snowflakes animation

If you’ve got any other great idea, implement it today. Just don’t overdo it.