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3 Reasons Why Website Speed Is Crucial

Web design

How long do you wait for a website to load before moving on to another? Probably a few seconds, right? That’s exactly one of the critical reasons why website speed is crucial!

It is the job of a web developer delivering a web design to ensure that it’s not only visually appealing but also quick to load.

So, let’s briefly take a look at other reasons behind it. And they are as follows:

1. Improves Google Search Ranking
Google since 2010 has been using website speed as one of the main ranking factors for desktop research. This year in July 2018 they took a step further by rolling out its “Speed Update” to use page speed as a ranking factor for mobile searches.

So, if the speed of your responsive website is not quick enough be it on any device now, Google will undoubtedly rank you lower no matter how great your SEO hacks are. This will only make it harder for your audience to find you sooner.

2. Keeps The Visitors Satisfied
First impressions are said to always last for a long time. Every web developer should understand that while designing a website. But, never forget to optimize it in a way to load within 2 seconds or less.

Because fast websites are considered to be reliable & professional. If your website doesn’t load in that time period, visitors are going to pass judgment not only about the website but also the business. After that, they’ll probably never return again.

3. Increases Conversion Rate
Believe it or not, website speed is incredibly important when it comes to conversions. Reason being people nowadays hate waiting. So, the chances of them abandoning a slowly loading site gets higher.

This bad user experience often leads them to assume that either the website does not have enough authority or is not at all trustworthy. Thus, creating a major impact on conversion rate.

You wouldn’t want that to happen, right?

Tools To Measure Website Speed
Here are a few famous website speed test tools often used by the experts to get detailed reports:

  • Pingdom – This site provides a site performance grade and includes a page & waterfall analysis that states the aspects of the site causing the problem.
  • GTMetrix – This one provides an aggregate speed grade from A to F and lists the issues to be fixed, ranked with the most critical ones first.
  • Load Impact – This site uses real browsing scenarios to see how the pages of the website stack up & handy charts depict the distribution of the content.

So, when are you getting in touch with a professional website developer to ensure optimizing your web design and various other factors to get the website speed right?