Website speed matters. In fact, according to Amazon, it matters a lot. Every second your website does not respond, you lose about 16% of potential customers to dissatisfaction. You get fewer views and as a result, fewer sales or a smaller audience. That means that the minute you make your page into a responsive website, you guarantee yourself a wider viewership. So, how do you improve your website speed? Well, it’s all about looking at your web development process and web design.
Simplify your Web Design
Web development and design is a complex process that involves coming up with the web content and putting it on the web. Users don’t care about that. If you want to maintain your website visits, you need to create a more responsive website by simplifying your design. Streamline your site’s elements and combine your style sheets to make it load faster. Alternatively, choose CSS over images. And when you can’t, try using optimized images – JPEG format files with lower color depth and smaller widths.
Reduce Server Response Time
If your website speed is anything above 200ms (use tools like Yslow and Google’s PageSpeed tools to evaluate this), then you need to speed up your site). One way to do that would be to reduce the amount of time it takes for your server to respond to HTTP requests. The tools above can help you do that.
Allow Users to Cache your Website
Each time a user wants to access your site, his browser has to send a request for access to your server, and the server has to respond before he can load the website. Allowing users to cache your site will reduce your page response time by allowing the user’s browser to access your site the second time around without having to send out another request to your server.